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Capgemini Academy
HFI: How to Design for the Big: User-Centric Innovation and Strategy
HFI: How to Design for the Big: User-Centric Innovation and Strategy 3-daagse Opleiding
| Aanbieder | Capgemini Academy |
| Kosten | €1.775,00 |
| Data en locatie(s) |
9, 10 en 11 oktober 2012 - Utrecht 9 en 11 oktober 2012 - Utrecht |
Overzicht
This course will empower you to contribute to your organization’s strategic planning and thinking on user-centric strategies and product innovation. You will learn how to lead and direct research for the development of new products, services, and business ideas. And you will see how to maximize your ROI on innovation work with a clear understanding of what it takes to launch successful products in the market.
Volledige omschrijving
This includes:
Bestemd voor
The training is of interest to those involved in design and development who want to move up to a strategic level of involvement. The training is of interest as well to UX practitioners, marketer and ethnographers who want to impact product strategy and innovation from the perspective of user experience.Doel
This training aims to bring the skills and knowledge of the UX perspective to strategic and innovative projects.This includes:
- Understanding and taking advantage of corporate and user ecosystems
- Bringing innovation ideas to fruition
- Optimizing design from the perspective of strategy and innovation
- Adding the UX model to business strategy
- Knowing how social trends impact design and interaction
Beschrijving
At the end of this course, participants will be able to:
- Identify and capitalize on opportunities that will enable successful penetration of the market
- Analyze the impact of trends and lifestyle changes on users to develop appropriate positioning and design of new products and services
- Capture rich data that will enable in-depth understanding of the users and their ecosystems
- Synthesize and co-relate data in a systemic way that will inspire innovative ideas
- Correlate design research, market understanding and business goals to define new markets, branding strategies, product positioning, and new business models
- Translate actionable insights to new product, service and business ideas that will have a positive impact on the lives of users
- Validate and test new ideas to minimize risks and determine criteria that are important for success
Deze gegegevens zijn voor het laatst bijgewerkt op 24 mei 2012.